Here Are 49 Products Reviewers Are Obsessed With

Promising review: “Works great! I saw a video for this product on TikTok, and knew that I needed it in my life. I love it, and it helps keep my new car looking clean and new!” — Alison Crawford

Check out a TikTok of the Glimmer Glow lipstick in action.

Promising review: “This is such a pretty pH color lipstick, viral for a reason — it’s very pretty to look at, it’s not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don’t like is the scent in it, I can almost taste it a bit. It’s nice to have in my purse if I need a quick color while I’m out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is.” — Kristina Bumbelow

Perilogics is a small business that specializes in tech-oriented travel products and backpacks.

Promising review: “I bought this nifty gadget about six months for a multi-leg, ultra long haul trip and it more than held up the entire duration. I was able to finagle it to fit the tray tables on different planes and like others, I find the height just nice when clamped onto a stowed tray table. It also works on my roller carry-on handle during layovers. However, I find myself using it a lot outside of travel too! Work-wise, I’ve clamped it onto my office desk shelving to hold my phone at eye level beside my computer. At home, I simply clamped it to a deck of cards and it turns into a versatile stand that I can place on any flat surface. Heck, I’ve been using it to hold my phone comfortably at eye level while watching videos in bed. It’s extremely well-built and I find myself fidgeting with it all the time. Thus far it still feels solid and I don’t anticipate breaking it any time soon. Even if it does break, I’ll be happy to buy another one or two of it!” — Earendil

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.

I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter how much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.

Promising review: “This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.” — Amy N.

Promising review: “This electrical extender is wonderful. My kitchen has a really awkward outlet for the coffee pot. The outlet is close to the front of the counter, leaving a tangle of cords in front of the coffee maker and my electric kettle. I used the extender to move the outlets to the back of the counter. Now the counter is neat and untangled! I even have an extra place to plug in my phone charger!” — Margo

Promising review: “Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I’m pleased to say that my Teams green light is on all the time now. Workers of the world, unite.” — Amazon customer

Promising review: “I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change.” — Brent Helm

Check out a TikTok of the retro Bluetooth speaker in action.

Promising review: “Sound quality and durability is very good! I like the ability to change the artwork on the cover, the ability to change the brightness of the image, the ability to change the volume of the startup/connect/disconnect, the auto-shutoff and auto-sleep mode toggles, and the ability to set multiple alarms (available on the app only, sadly, not out of the box). There’s surprisingly a lot you can do with such a seemingly simple device, and it’s made more than a great replacement alarm clock for me, which is initially what I bought it for. Highly recommend if you’ve got the extra coin to spend on something cute, fun, and practical!” — Soul Breaker

Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” — Kd

Check out a TikTok of the portable charger in action.

Promising review: “The holy grail of portable chargers!!! I was traveling to Disney for vacation and knowing me, I would drain my battery with just taking pictures alone. I wanted a portable battery but didn’t want a carry a cord either, so I was excited when I found this little baby! It does exactly as described, has a pretty pink color, and I get one full charge of battery for my iPhone 11. Get it. You will not be disappointed!” — Meghan Doble

Promising review: “Very modern and stylish. This is perfect as a fruit bowl or a centerpiece to put decorative balls inside. It is quite large but it still looks nice with just a few pieces of fruit inside. I love how the design makes the color of the fruit pop. I’ve had nectarines, mandarins, and apples in there at various times and they all looked so much more appetizing compared to when they were in their original plastic bags. I’m surprised that this is one of the cheaper bowls on Amazon. Definitely bang for your buck.” — Skytheas

Promising review: “Saved me from buying a new dishwasher!I have to admit that I was skeptical that this product was actually going to do anything. I’ve noticed my dishwasher wasn’t cleaning dishes very well lately, and I did everything I could to get it working properly again, but was ready to finally give up and buy a new dishwasher. I bought these tablets thinking they were designed to eliminate odors, but I was willing to give them a shot before buying a whole new dishwasher. I put one in the bottom of the dishwasher last night per the instructions and woke up to completely clean dishes for the first time in weeks. They look perfect. I don’t know why these tablets work but they absolutely did and I am a happy customer!” — B. Turner

Promising review: “I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I’m a smoker and a heavy coffee drinker. I’m finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!” — Mully

LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I’ve run out of it I’ve gotten mad at myself because thanks to TikTok, it’s constantly out of stock. Now is finally our chance!

Promising review: “I saw this on TikTok and thought I’d take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don’t need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!” — Leslie Mattingly

Hella Cocktail Co. is a small business that specializes in premium cocktail mixes and bitters.

Promising review: “Great chocolate taste to add to cocktails. Especially good with peanut butter liquors.” — Chris H.

Each planner comes with 50 tear-off sheets the size of a standard piece of paper.

Bliss Collections is a family-owned, Wisconsin-based business established in 2012 that specializes in stationery, planners and pads, and drinkware.

Promising review: “These daily planning sheets keep this mama on TRACK! I started out printing daily planning and schedule sheets from a free download on my computer. Then I realized why not just buy some already printed so I save my ink at home. I found these and love how the day, schedule, tasks, and health habits are organized. I’ve already reordered once and will continue to use these.” — Shannon Hoglund

Perhaps most importantly for anyone out there planning to go full Leslie Knope on these is that they’re designed not to bleed through thin pages!

Promising review: “I love how this pen feels to hold and it writes beautifully! I am very picky about how the ink looks from the pens I use and I don’t remember having one that writes so smoothly and beautifully! I will buy these whenever I need more. I actually just purchased another package of all black!” — Marcia

Promising review: “I use these mats multiple times a day. They make cleanup super easy, which is really important in my hectic life. They wipe off easily with just water.” — Tasia Lung

These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).

Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won’t ever take them out of my ears! 😂” — Katlyn D Arnold

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!

Promising review: “I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn’t believe how amazing it made my hair feel and look. It’s sooo soft, shiny, bouncy and nourished. My bleached rat’s nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair.” — Eline

Promising review: “You don’t understand TikTok made me obsess over this microphone. As a 30+ year old woman, I resisted purchasing it. I finally broke down and bought it because it was haunting me in my sleep. I’m so glad I did. When I am in a bad mood I start karaoke in my house and am instantly better. It has ‘ruined’ my teenage son’s life because my performances can be heard through his XBOX microphone. This is a must have product.” — Zane A. Undercoffer

Check out a TikTok of the Silly Poopy in action.

Promising review: “Let me tell you that if you want hours of endless fun of hide and go seek without having to hide yourself, this is a must get! When it’s hidden it makes various toot noises and says stuff so the kids know if they are close. And when they find it and press the button to do and sing the silly poopy dance … even you will dance and sing along!!! Doesn’t need batteries and come on, it’s poop? Who doesn’t think poop and toot noises are funny and if they don’t they are lying to themselves. A must-have for fun with your kids without barely doing any work!!” — andrea kelli gorman

Promising review: “Bought an air fryer several months ago which I haven’t used a whole lot because it came with only a few recipes but not enough info on other items to cook. The Lotteli cheat sheet gives you cooking times and temperatures for a lot of your common everyday foods in a magnetized easy-to-read, two-sheet combo that fills in where air fryer pamphlet that came with the unit leaves out. I also bought an air fryer cook book but this only comes with specific recipes, whereas the cheat sheet fills in the void for quick basic needs. Very happy with this purchase! 😁” — B. Frank Smith

iJoy is a small business that specializes in headphones and tech accessories.

Promising review: “I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It’s worth every penny. I turned around and bought two more. I am about to buy my fourt one. Love this!” — Pond P.

Check out a TikTok of the foldable 3-in-1 charger in action.

Promising review: “I use this product to charge my IPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers — I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn’t fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!” — SBREDDY

Promising review: “Exactly what I was looking for in a weekend bag. It is very well made, good construction from zippers to straps, inside and out. I was able to pack all my needed items for the weekend, including laptop. Extremely happy with this bag. Will gladly use this bag on longer trips as well. I purchased the light pink color and it’s perfect.” — pixie trinket

Promising review: “After many years of razor burn on my face/neck, I finally broke down and bought this per friend’s recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won’t be disappointed!” — bill nye

Promising review: “Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it.” — sidna saavedra

Check out a TikTok of the mushroom nightlight in action.

Promising review: “I LOVE this night-light. It’s in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don’t have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don’t have to turn the main lights on in the middle of the night.” — 1Thand

Promising review: “I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it’s a great arm workout and it works wonders.” — Joanne Ertel

Check out a TikTok of the cocktail book in action.

Promising review: “This book has easily become one of my favorites. Great base knowledge and would recommend to anyone seeking to further educate themselves on spirits and cocktails. Even the first few pages is full of useful information. Purchase this for yourself or even as a gift. I cannot say enough good things about this book.” — Adriana

Promising review: “What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!” — Claire

Promising review: “Single best appliance I own. My boyfriend sent me this sort of as a joke; we both thought it was both ridiculous and brilliant to have a McMuffin maker in your house. And then I tried cooking with it for the first time. Holy crap, it’s AMAZING. I ended up using frozen waffles for the bread; you have to trim them just a tad, but they are the perfect amount of crispy. I love experimenting with this, and have built some truly amazing sandwiches. Waffles, eggs, avocado, Swiss, and ham. Waffles, egg, corn salsa, jack cheese. If you can fit it into the rounds, you can make a sandwich with it. The panel under the egg slides out easily and cleanly when the egg is cooked (I find four minutes is perfect for cooked eggs with runny yolks), and the whole middle section can simply be tossed in the dishwasher.” — Elizabeth Joy Weaver

Promising review: “Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month.” — dwhite3012

Promising review: “So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don’t need it. It doesn’t feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don’t mind it at all, and it also smells pretty darn good.” — Trisha

Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.” — Aaron Key

Promising review: “I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean.” — Lauren

Promising review: “Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn’t be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level.” — Samantha

Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure, but also designed for gentle and easy opening and closing to account for users with dexterity issues.

Promising review: “Love this thing!!! I’m only 30 and didn’t want an old lady pill box… and this one was modern and cool. The little slots to push in pills is fantastic and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price and looks like it’ll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It’s an easy fix. I take down one days worth of pills, set it on my counter and now I’m not too lazy to take my pills!” — Chicken McNugget

Promising review: “I saw this product in a TikTok video for ‘products on Amazon you didn’t know you needed’ and added it to my cart. I didn’t actually purchase it until I got a new bigger car and my kids were sick of me setting my big purse on their feet in the car. It’s easy to snap on and stays in place. Money well spent!” — Asha Brown

Promising review: “I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny.” — Lana

Promising review: “So, yes, TikTok made me buy this, but so far I really like it. It’s obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I’m really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it’s holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it’s level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I’m very tempted to get one for my at-work office.” — D. Carter

Check out a TikTok of the Apple AirTag in action.

Promising review: “Took a pair of these with me on my trip to Europe, and absolutely loved them. What a smart idea! I am one of those people that is unable to utilize carry-on luggage due to physical limitations, so this was terrific, and kept track of my checked luggage. And like somebody else’s great idea, I also used it to find my way back to my hotel room while in Europe! Find your luggage, find your hotel room!” — Writing Ride

Promising review: “Our fridge is extremely deep and we’re constantly ‘losing’ or forgetting what items we have in the back, but not anymore! The nonstick pad works great to keep heavy or large items from falling off, and with a touch of a finger, you can completely spin around. I’m so happy with this product, I’ll be purchasing more for other areas of my house:-)” — Moorefoto17

Promising review: “I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!” — Kiara Galloway

Here’s what BuzzFeeder Sally Elshorafa has to say about it: “This product SAVED MY SHOES! I have an awkward set of built-in shelves in my closet, and it was the only place I wanted to put my shoes. As you can see from the before pic (above), it was a big mess; my shoes were piled on top of each other and getting really dirty. Traditional shoe caddies or boxes didn’t really work because there’s not much horizontal space, so I tried the Shoe Slotz. It fixed the problem perfectly! Because the design smartly stacks one shoe on top of the other, you save 50% of the space you’d normally use to store your shoes.”

Promising review: “We moved into our house a year ago and I’ve been on a quest to clean the grout next to the stove ever since then. I’ve tried everything — store products, DIY solutions, Pinterest recommendations, you name it. As a last resort I got this and holy cow! I left it on for three minutes as a spot test at first and I could already see a huge difference. I then did two more rounds letting it sit for five minutes each. The scent’s not bad, it was fine if I had the window open, it was just being down close to it that got me. Seriously, stop looking and buy this.” — Britney Phillips

Promising review: “I hate changing out the liner on my shower because it meant I had to remove the curtain too. Not any more! I saw this set of hooks in a TikTok review. Now I can swap out the liner with ease. The hooks also slide on the curtain rod very easily, no tugging.” — Christina

Minimo Skin Essentials is a Black-owned, woman-owned small business established in 2016 that specializes in paraben-free beauty products.

Promising review: “This scrub leaves my skin so silky-soft and literally has me GLOWING. I didn’t think it would work so fast, but I saw results after about a week of using it in the morning and at night. I have sensitive skin and so far, no irritation or break outs. I noticed that dark spots have faded after about two weeks — some older scars are taking longer, but overall I’ve noticed my skin tone is becoming more and more even. About to restock :).” — Macy