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Tesla Cybertruck fails to boost 2024 sales as annual deliveries fall for first time

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Tesla delivered fewer cars last year than it did in 2023, marking its first year-to-year drop and signaling that the company is struggling to reach new buyers. That means Tesla’s Cybertruck, which is the company’s first true new model since 2020, did little to boost the company’s growth in its first full year of sales.

The company announced Thursday that it delivered 1.77 million vehicles globally in 2024, down from 1.81 million in 2023. Just 85,133 of those vehicles delivered were what Tesla refers to as “other models,” which includes the aging Model S sedan, Model X SUV, and the Cybertruck. Tesla’s stock, which has been on a run since CEO Elon Musk helped Donald Trump win re-election in November, dropped in pre-market trading.

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